Janet Spielman

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

This past August 10, using a mind-numbing 2,900 words, Alexandra Alter of The Wall Street Journal recounted the bizarre tale of Ric Hoogestraat, 53, a burly, mustachioed Internet addict whose burly, mustachioed avatar on Second Life spends “14 hours at a stretch on weekends as Dutch Hoorenbeek, his six-foot-nine, muscular, motorcycle-riding cyber-self. The character looks like a younger, physically enhanced version of him: a biker with a long black ponytail, strong jaw and thick handlebar mustache.” Avatar Dutch has fallen in love. The object of his affection: a redheaded avatar named Tenaj (Janet spelled backward) Jackalope controlled by Janet Spielman, 38, a divorced Canadian

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