Janet Barker-Evans

“The pessimist complains about the wind. The optimist expects it to change. The leader adjusts the sails,” goes the quote from leadership guru John C. Maxwell. It’s good advice to keep in mind at the present, when many of the usual challenges of marketing direct are becoming more and more difficult to tackle. With the cost of just about everything going up, businesses aren’t going to have any easy options for cutting back. Staying strong during a down economy and a rapidly shifting marketing environment requires not only efficiency from every member of the team, but also the exploration of new ideas and ways

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