Janelle Johnson

Jeremy Zimmerman is Associate Content Editor for Target Marketing magazine and Direct Marketing IQ.

There's an old adage in the industry that goes "I know that 50 percent of my marketing is working, but I don't know which 50 percent!" Even with the many technological improvements that have come about in the past decade, many marketers still just aren't able to pin down what is and isn't working in their campaigns, leading to invaluable advertising spend flowing down the drain.

Discover how marketers can make the most of every visitor by capturing their information and tracking their actions to build a profile. Learn how to craft killer calls to action and explore the best practices for capturing information through the use of web forms, landing pages, surveys, offers, newsletters and website visitor tracking.

I saw a headline the other day in the Harvard Business Review that just made me laugh out loud. But before I tell you what it is, let's just think back a few years or maybe a bit further in history. How many of you direct marketers out there remember responding to the concern that "direct mail is dead"? How many of you remember reading those headlines in giant font that said, "Is Email Killing Direct Mail?" ... And look at us now—direct mail is still one of the most preferred methods of fundraising communication

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