Jana Jakovijevic

Heather Fletcher is senior content editor with Target Marketing.

I’m sitting on my couch, with the TV on and my smartphone on social. A commercial comes on the TV with a woman looking at me and saying she knows I’m holding my phone. I should use it to check out her brand of underwear, she says. I don’t.

Legacy mindsets still rule among marketers, but they're really harming themselves by wasting ad spend, agree speakers on Tuesday at Advertising Week in New York.

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