Jamie Lee Curtis

By Tracy A. Gill In a mailbox full of voucher formats, More magazine's colorful 9" x 9" acquisitions package, with its focus on both editorial content and offer, always stands out. In July, this package separated itself from the crowd even more by giving a new face to that publishing stalwart, the lift note (203MOREMA0704X). For three years, More's very successful control package (see "Speaking Your Prospects' Emotional Language," November 2000) featured the same lift note: an 8-1/2" x 5-1/2" folded, uncoated letter from the More staff. But when More magazine featured Jamie Lee Curtis au naturel—in a sports bra and spandex

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