Jamie Gutfreund

Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

What should marketers be thinking about in the upcoming year? Here’s the inside scoop from four industry experts.

Jamie Gutfreund, the global CMO at the digital agency Wunderman, joined a panel of experts at the DMA &THEN conference to discuss what's "next" in marketing. Taylor Knight, associate content editor for Target Marketing, sat down with Gutfreund to pick her brain about what she thinks is the next big thing in marketing and how Gen Z is changing the marketing landscape.

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