Jamie Clark

For many across the country, April tends to be a rainy, dreary month. In other words, the perfect time to be swept away with thoughts of your next vacation. Capitalizing on this dynamic, the Cunard Line, the cruise line brand of the Queen Mary 2, sent a direct mail piece to prospects in late April touting its luxurious voyages to the Caribbean and Europe. The uniquely folded brochure arrived in prospects' mailboxes consisting of just one sheet of paper and served as the perfect stimulant to help recipients transport themselves to a luxury-filled cruise aboard the 5-year-old vessel.

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