James Corden

Marketing has never had a greater impact on the business, and at the same time it’s never been more complex and challenging. The CMO Viewwill dive into the wide-ranging issues faced by CMOs as they navigate digital transformation, connected consumers, disruptive competitors and the need to justify their marketing investment.

Peter Horst is a Fortune 500 CMO and innovation leader who has spent three decades driving growth across diverse industries, ranging from consumer packaged goods to telecom, cybersecurity to financial services.  His experience includes leadership roles at Hershey, where he was most recently CMO, Capital One, TD Ameritrade, and General Mills. Peter has been part of creating and building some of the world’s most iconic brands through breakthrough innovation and award-wining marketing campaigns.  Awards and recognition include Cannes Lion, CMO Club Marketing Innovator Award, being named a Forbes Top 50 Most Influential Global CMO, and #22 of the top 500 global CMOs by Execrank.  Peter now speaks, writes and consults on marketing, innovation and leadership, and is a frequent contributor to CMO.com and other publications. Follow Peter at @peterhorst.

Heather Fletcher is senior content editor with Target Marketing.

When P&G’s Marc S. Pritchard speaks, marketers listen. And ad creativity is his latest call to action for marketers absorbing every word emanating from the mouth of the chief brand officer for the behemoth advertiser, Procter & Gamble.

I expected to be a lone brand voice in the tech wilderness, pleading for attendees to remember the less quantifiable arts of branding, creativity, and human insight amidst all the high-powered analytics and technology. I was quite pleasantly surprised to find that the importance of brand and humanity was a powerful theme that ran from the opening keynote through many of the breakout sessions.

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