James Bond

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Heather Fletcher is senior content editor with Target Marketing.

Many marketers would like to know how to be the main brand behind a hashtag like Wednesday's James Bond movie trailer #Spectre. In a lengthy blog post on Tuesday, Sprout Social reveals how. “Fresh Take: Tips to Get Your Hashtag Trending” by Jason Keath says there are 10 tricks.

The economy is fragile. The employment statistics—with offshoring and robots stealing American jobs—are disheartening. Yet room always exists for good 'ole American ingenuity and grit. In a Dec. 8 home game, Philadelphia's beloved Eagles played the Detroit Lions in a raging blizzard. The 8.5 inches of snow was a complete surprise.

The world of content marketing is full of mystery and intrigue with companies leveraging every possible resource to achieve a competitive advantage. In the fast changing world of digital marketing, no resource is more valued than the coveted “content marketing secret agent.” These covert content operatives perform their customer segmentation, persona development and editorial planning in the dead of night while most marketers are asleep, snug in their beds. ... You can download the e-book pdf file directly here: Content Marketing Secrets eBook.

Are financial services companies planning to screw over their most affluent customers as a result of the recent credit card legislation?

In October 2008, I wrote in these paragraphs:

Take a gander at this paragraph from a Wall Street Journal story by Robin Sidel on Oct. 20, 2008:

“AmEx recently slapped a $1,100-a-month spending limit on John and Monica Bell's platinum AmEx charge card. The reason: AmEx customers who pay with plastic at the same places where Mrs. Bell shops and have the same mortgage lender have poor repayment histories, according to a letter sent by AmEx.”

The couple pays $450 a year for the card—which promises "no pre-set spending limit." The couple routinely spent $5,000 a month—that's $60,000 a year—and has never been late with a payment.

If the data goons are allowed to start treating blue-ribbon American Express Platinum Cardmembers like chronic deadbeats, what will happen to the rest of us?

AmEx CEO Ken Chenault was punished for his perfidy. In the first quarter of 2009, his customers reduced spending by 16% and his net was down 55%.

On May 19, AmEx announced it would ax 4,000 employees (on top of the 7,000 canned last October) and scramble to cut $800 million in expenses.

A personal note to Ken Chenault, Visa, MasterCard, et al: When you allow bean counters and data analysts to make marketing decisions, you'll be punished.

Now is the time to study the masters of customer relationship magic.

And a good place to start is with Annemarie Victory.

Double meeting room 403AB at the Los Angeles Convention Center was filled last Saturday—close to 1,000 people. Jeff Bezos (pronounced Bayzos), the peripatetic founder and CEO of the Amazon.com behemoth, took the stage. Wiry and balding, Bezos wore jeans, an open collar shirt and jacket. He produced one of his small, incredibly thin and lightweight book-storage and reading machines—the Kindle—and started reading: Throughout American history, presidential ministrations have undergone tumultuous periods of war and scandal. I happened to become White House press secretary at a time when the administration of George W. Bush was going through both, and they were intimately related to each

Welcome to the Toughest Business on Earth April 11, 2006: Vol. 2, Issue No. 28 IN THE NEWS AMAZING TUGS by the Crowley Corporation Every once in a while a book comes along that captures the imagination of kids and adults who are young at heart. The Crowley Corporate Communications group has published a children's book about tugboats entitled AMAZING TUGS. —MarEx Newsletter, April 7, 2006 According to publishing guru Dan Poynter, a survey by the Gallup Organization found that 82 percent of the population believe they have a book inside them. Six million people have already written a manuscript. That

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