The slow, easy pace of the ballad about unrequited love, "Princesa Mia," contrasts with how quickly Nexos Latinos magazine readers adopted the augmented reality technology the magazine used for the first time in its Fall 2012 issue.
Jalil Lopez
Heather Fletcher is senior content editor with Target Marketing.
Margaret M. Boller adheres to the first rule for most content creators: "Know your audience." As publisher of Nexos Latinos magazine, the president of Morristown, N.J.-based eclipse marketing services also knows an important statistic about her publication's 1.6 million readers—they're U.S. Latinos, and U.S. Latinos are leading the nation in mobile device ownership and use.
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