Jake Sapirstein

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

"It was 24 months ago that Facebook was the social darling and Google was search marketing, right? Google was the quintessential paid media and Facebook was the quintessential earned media," says Shawn Burns, worldwide head of digital marketing for SAP. "Now, Facebook's all paid and Google's social. How do you make media investment decisions in that environment if you're not doing high-end analytics to contribute to attribution modeling?"

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