Jack Ukropina

Jack Ukropina is the marketing director at mGage. Reach him at jukropina@mgage.com.

A global texting campaign isn't always right for all businesses all of the time. Texting is similar to many other marketing channels. Before launching a campaign, it’s important to think through your audience’s needs and preferences to determine if texting is the right strategy to add to your marketing mix.

More Blogs