Jack Ellis

By Paul Barbagallo He is the dad who prepares a bait and tackle box with his son at dawn, the woman who returns to the office Monday morning with a fresh tan, and the man who has saltwater bounding through his veins. The boater demographic, albeit heterogeneous, composes an extremely profitable segment of the buying population. Whether their maritime hobby calls for a quality-time cruise with the family or a weekend fishing jaunt with the guys, boaters are great prospects for a variety of offers. People who race sailboats are a sizable market as well, although somewhat different in makeup. However, many

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