In this session, originally broadcast as part of the 2011 Direct Marketing Day @ Your Desk Virtual Show, we asked, are you sending a consistent brand message at every point of contact with your customer? And does that message matter to them? Recent studies show it doesn't, and that's a problem. It's critical that marketers align their brand with the values and attitudes of customers and appeal to them on an "emotional" level in order to remain viable.
In this fast-paced session learn how to present your brand across all channels in a meaningful and powerful way. See examples of how others have positioned their differentiation and increased overall response and loyalty.
You will learn how to:
- Appeal to consumers based on a better understanding of what motivates them
- Dive deep into understanding your customer intimately and then be able to better manage their perception by a closely managed experience
- Create and manage a holistic brand "filter" by which all messages are created
- Go beyond WHAT you sell and focus on WHY it matters
Visit the DirectMarketingIQ eLearning page to get more information on archived and upcoming webinars and virtual shows.