J. Schmid

In this session, originally broadcast as part of the 2011 Direct Marketing Day @ Your Desk Virtual Show, we asked, are you sending a consistent brand message at every point of contact with your customer? And does that message matter to them? Recent studies show it doesn't, and that's a problem. It's critical that marketers align their brand with the values and attitudes of customers and appeal to them on an "emotional" level in order to remain viable.

In this fast-paced session learn how to present your brand across all channels in a meaningful and powerful way. See examples of how others have positioned their differentiation and increased overall response and loyalty.

You will learn how to:
- Appeal to consumers based on a better understanding of what motivates them
- Dive deep into understanding your customer intimately and then be able to better manage their perception by a closely managed experience
- Create and manage a holistic brand "filter" by which all messages are created
- Go beyond WHAT you sell and focus on WHY it matters

Click here to view this session today.

Visit the DirectMarketingIQ eLearning page to get more information on archived and upcoming webinars and virtual shows.

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