Ivan Levison Sure

By Ivan Levison Sure, the letter is the most important element in any direct mail package. But don't forget the brochure; it's important, too! Whether you call it a brochure, flyer or circular, make sure the package component is doing its job: laying out all the features and benefits of your product or service and giving the prospect compelling reasons to order immediately. Here are nine ways to improve the pulling power of your next brochure: 1. Keep the cover simple. Forget about trying to do too much on the front cover. All you need on that surface

More Blogs