Ivan Levison Smart

by Ivan Levison Smart marketers spend a lot of time deciding how to "position" their products or services in the consumer's mind. And well they should. There are a HUGE number of ways to position any product, and success depends on finding just the right one. For example, if you're selling software, you can position your application as: * The cheapest * The most feature-rich * The easiest to use * The choice of power users * The right choice for novices * The securest And on and on . . . If you DO choose the right positioning for your

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