Irene Cherkassky Mike Faith

By Irene Cherkassky Mike Faith, founder and CEO of San Francisco, Calif.-based headset provider Headsets.com spoke about customer service at the 6th Annual Merit Direct Business Mailer's Co-op and Interactive Marketing Conference held this past July. Founded in 1997, Headsets.com has grown from a $40,000 investment to $17 million in sales last year. Projected sales for 2005 are in the $30 million range. Faith attributes much of that success to the company's dedication to exceptional customer service. His firm belief is that customer service is not only the right thing to do, but also is good for a company's bottom line. Faith believes

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