"I really appreciate that you came out to talk about B-to-B marketing a little bit," said Thorin McGee, editor-in-chief of Target Marketing. "Most of you have said what I've seen—which is that B-to-B marketing doesn't really get the attention it deserves, from the event space, from roundtables like this. We don't often get a chance to talk about B-to-B and what's unique about that compared to B-to-C marketing"
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