Iggy Fanlo

The costs for both pay-for-performance and pay-per-inclusion search engines can weigh heavily in the choices you make for your online search campaigns. During the "50 Breakthrough Search Marketing Ideas for Winning Skyrocketing Site Traffic" session of April's net.marketing conference, Iggy Fanlo, chief revenue officer at shopping search engine Dealtime, outlined some tips to help marketers spend effectively. Here are a few: 1. Be everywhere you can't afford not to be. Performance-based advertising means you only pay when an advertiser sends you a sales lead. Look for any place on the Web where you can find qualified traffic and buy as much of it as

More Blogs