Ian Oxman

One of the challenges in marketing to a large customer base for a particular product is that the file is comprised of many different segments, with each group possessing different characteristics and reasons for buying your goods. But what if your product comes in a couple versions plus offers an annual upgrade option? That’s the case for business management software company Sage Software, and its contact management product, ACT! According to Ian Oxman, vice president of direct marketing, more than 1 million people have purchased one of the two primary ACT! models: standard or premium. The customer base also is segmented by the version purchased;

One of the challenges in marketing to a large customer base for a particular product is that the file is comprised of many different segments, with each group possessing different characteristics and reasons for buying your goods. But what if your product comes in a couple versions plus offers an annual upgrade option? That’s the case for business management software company Sage Software, and its contact management product, ACT! According to Ian Oxman, vice president of direct marketing, more than 1 million people have purchased one of the two primary ACT! models: standard or premium. The customer base also is segmented by the version

By Hallie Mummert One of the challenges in marketing to a large customer base for a particular product is that the file is comprised of many different segments, with each group possessing different characteristics and reasons for buying your goods. But what if your product comes in a couple versions plus offers an annual upgrade option? That's the case for business management software company Sage Software, and its contact management product, ACT! According to Ian Oxman, vice president of direct marketing, more than 1 million people have purchased one of the two primary ACT! models: standard or premium. The customer base also is segmented

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