Ian Cleary

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Google "content marketing tools," then sit back and let the pages upon pages of search engine results wash over you, offering everything from paid ads to articles and listicles with headlines such as "50 Tools to Kickoff Your Content Marketing" and "The Ultimate List of the Best Content Marketing Tools Ever, No Really."

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