Best Buy’s health tech offerings to aging consumers seem to be similar to Life Alert's tech — a button device, mobile and app options, and a call center. So Best Buy Health’s creative challenge will be to make remote health tech seem cool — or at least not laughable.
Influencer marketing was big for brands in 2017, and will most likely continue to grow in 2018. But how about the brands with marketing influencers? They exist, and they’re impacting marketing every day. Some influenced marketers so much in 2017, we made a list.