Howard Ruff

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

As a freelance copywriter, I cut my teeth in the magazine circulation world, creating direct mail packages as well as renewal and billing series. When my wife, Peggy, and I started the newsletter, WHO'S MAILING WHAT!, I did for myself what I did for clients.

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