Howard Penn Hudson

By Ken Beaulieu Businesses are lining up to jump on the newsletter bandwagon. According to Howard Penn Hudson, publisher emeritus of The Newsletter on Newsletters, newsletter publishing is the fastest-growing business in the United States, with 1 million publications in circulation (in print and online). Companies of all sizes are introducing newsletters to communicate with customers and best prospects. Unfortunately, many publications are being produced with little regard for the reader. They dismiss quality, and fail to deliver on the newsletter's positioning statement. Newsletters that support editorial and marketing objectives can be effective tools. Consider a recent survey conducted by the Custom Publishing Council:

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