Hilton

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In sports, athletes who perform at peak ability are often said to be “in the zone.” All else is shut out and their minds and bodies are as one, permitting total concentration. When I read that a British Air flight crew had been sleep-deprived because of the noise in a New Delhi hotel—with the result that they delayed their flight to London—it set the wheels of my mind whirling. For a flight crew to be “in the zone” for a 12-hour journey, it cannot be tired. Yes, giant jets have autopilot, but it could be disastrous if both pilot and co-pilot passed out

The Rip-off vs. a Ripping Good Time March 16, 2006: Vol. 2, Issue No. 21 IN THE NEWS Resort Fees: Hotel Rate May Not Include All the Charges Hotel resort fees are making a comeback. With the decline in the lodging industry after 9/11, the fees, which cover everything from the use of a pool to housekeeping tips, began to vanish—if not from hotels' policies, then from guests' bills. A polite complaint was usually all it took to have a fee waived. No longer. —Christopher Elliott, The New York Times, March 12, 2006 When Don Jackson and I sat down at his kitchen

September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 12-14 - Shop.org 2005 Annual Summit. The Venetian. Las Vegas, Nev. For more: (202) 626-8192 or dacruzn@shop.org. September 19-21 - DMA Direct Marketing Institute. DMA Seminar Center, New York. For more: (212) 790-1500, or http://www.the-dma.org/seminars/basic/. September 20 - DMA Copywriting Tools & Techniques Online Seminar. For more: (212) 790-1500, or http://www.the-dma.org/seminars/aco/. September 20 - DMA Essentials of Modeling Seminar. Hilton Garden Inn Philadelphia Center City, Philadelphia. For more: (212) 790-1500, or http://www.the-dma.org/seminars/statsintro/. September 21-22 - DMA Database Marketing

September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 12-14 - Shop.org 2005 Annual Summit. The Venetian. Las Vegas, Nev. For more: (202) 626-8192 or dacruzn@shop.org. September 21-22 - DMA Database Marketing Seminar. Palmer House Hilton, Chicago. For more: (212) 790-1500, or http://www.the-dma.org/seminars/database/. September 21-22 - Comprehensive E-mail Marketing Strategies. Crowne Plaza, San Francisco. For more: (212) 790-1500, or www.the-dma.org. September 21-23 - NEMOA Fall 2005 Conference. Mystic Marriott, Groton, Conn. For more: (207) 253-1855, or www.nemoa.org. September 27 - PMA Integrated Marketing Summit—Marketing 360

List Vision. August 16 - Marriott Marquis, New York. For more information: (2120 790-1500, or www.the-dma.org/conferencces/dmalistvision DMA Basics of Direct Marketing Seminar. The Lists and Database Marketing section covers deliverability; how to get a list; what to know about choosing mail and e-mail lists; functions of a list broker; sources of list information; list enhancements; merge/purge; database marketing and market segmentation; building customer relationships; profitable prospecting tips; and online viral and affiliate marketing strategies. June 19 - Embassy Suites, St. Louis. Aug. 1 - Hilton, Milwaukee. Sept. 18 - World Trade Center, Seattle. Oct. 23 - Doubletree Hotel, Denver.

September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 21-22 - DMA Database Marketing Seminar. Palmer House Hilton, Chicago. For more: (212) 790-1500, or http://www.the-dma.org/seminars/database/. September 21-22 - Comprehensive E-mail Marketing Strategies. Crowne Plaza, San Francisco. For more: (212) 790-1500, or www.the-dma.org. September 27 - PMA Integrated Marketing Summit—Marketing 360 Degrees. McCormick Place South, Chicago. For more: (212) 420-1100, or www.pmalink.org. October 10-11 - DMA Statistics & Modeling for Direct Marketers. DMA Seminar Center, New York. For more: (212) 790-1500, or http://www.the-dma.org/seminars/statistics/. October 12-13 -

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