The common consensus is that the older the audience, the more direct mail-friendly it is. Thus, seniors and baby boomers are often considered better direct mail prospects than Gen Y and iGen (also called Gen Z), for example.
Boosting lead conversion requires finesse and a well-executed strategy By Nancy Harhut I just returned from speaking at Moscow's 5th International Direct Marketing Conference. When I was there, one of the attendees asked me if American direct marketers spend more time acquiring leads or building loyalty. A good question. But it left out that important grey zone—converting leads. It can be a long, hard road from lead acquisition to customer retention. Unfortunately, there's no magic bullet that converts prospects. The good news is that with some smart thinking and diligence, it can be done. Longer Buying Cycle To start, it helps to