Henry Woodman

As marketing and advertising technology become more sophisticated and an increasing number of households surf the Web at broadband speeds, interactive videos and adver-gaming are gaining popularity. According to Henry Woodman, president of Hollywood, Fla.-based Internet content provider ICE Portal, “We are the TV generation; adver-gaming, video and rich media will all become part of the ad experience.” Adver-games are interactive advertisements containing mini-video games or click-to-play games. They entertain and engage consumers by allowing them to interact with content, for example, by clicking on virtual tours, pausing and playing video. Showing a product as part of the adver-game experience “can be very powerful and

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