Henry Smith

Heather Fletcher is senior content editor with Target Marketing.

KFC’s absurd social media strategy is working. For a month now, the fast food chain’s social media marketing has been riding the wave of fan amusement about the discovery of its 11 Herbs and Spices Easter egg in the accounts @KFC was following. Now, KFC’s surprised the fan who made the discovery with a portrait painted for posterity. Here’s what KFC’s doing right.

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