Henny Youngman

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

For some reason, we don’t get Fox Movies on DIRECTV, so I have never seen the “Fox Legacy” series. But when I read about Fox Filmed Entertainment Chairman Tom Rothman making a name for himself as host of that series—acquiring a cult following and a ton of fan mail, including a note from Steven Spielberg—I chuckled to myself. In a world of simply terrible presenters and speechmakers, it’s a delight to come across someone that is really good. The Myth of PowerPoint The 10th issue of this e-zine, back in July 2005, was titled, “Power Corrupts, PowerPoint Corrupts Absolutely”—a quote by Edward Tufte,

What in the hell was Roger Berkowitz thinking when he shelled out $150,000 for ads on the sides of Boston’s trolley system touting his chain of very fine Legal Sea Foods restaurants? Here are big illustrations of fish with cartoon balloons coming out of their mouths and one-line captions that include: “This conductor has a face like a halibut.” “This trolley gets around more than your sister.” “Hey, lady, I’ve seen smaller noses on a swordfish.” “Bite me.” These sassy lines show fish that are saying fresh things. “Fresh” fish. Get it? Ha-ha. My brother-in-law lives in Boston, and one of his favorite haunts

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