Helen Oliff

In today's economic climate, when a constituent must tighten her belt, it may be hard for her to conceive that a reduced or small donation will even make an impact. While many fundraising direct mail packages include copy to combat this worry, saying, "Every dollar counts," or show charts indicating what each dollar amount equates to in relief, a recent mailing from the Council of Indian Nations (CIN) takes this approach one step further.

More Blogs