In honor of the newest addition to the Harry Potter family, I’ve compiled a roundup of magical beastly marketing blogs that you should definitely check out!
Have you been trying to seduce Google into giving your Web pages a number one spot—but Google keeps spurning your advances? There could be a good reason for that. You could be trying to "dress up" your content too much, and it's falling flat with the Big G. Part of that difficulty comes from the need to seduce Google. Instead of authentically writing great content—content that grabs their readers and doesn't let go—they focus instead on giving Google what they "think" it wants.
Wondering about a SEO content strategy that offers the biggest impact in the shortest time? Try tweaking your page titles.
Have you decided that outsourcing your SEO copywriting and content development strategy is the best bet for your business? (If you're not sure, see last month's blog post.) Now here comes the hard part: Finding the right SEO copywriter for your needs.
Last month, I discussed how to successfully bring your SEO copywriting in-house. However, what about businesses sitting on the other side of the in-house versus outsourcing fence?
Yesterday, I got a call from a highly frustrated e-commerce marketer: "We have a smart in-house SEO and our platform is solid. The problem is, our product pages aren't ranking. What are we doing wrong?"