Friday the 13th is upon us again, so let's take a look at 13 content marketing tips that can take your marketing from scary bad to scary effective.
In a celebration of a great year in marketing and marketing coverage, here’s a mix of content that our audience loved and that the Target Marketing team loved working on in 2016.
Many marketers think they understand their audiences and perform content marketing accordingly. But well-paid writer Doug Kessler says they probably don’t. To get there, he says they need insight.
Don’t plug a Facebook Marketplace snafu search into Twitter. Just don’t do it. Let’s just say that Twitter, too, needs humans to oversee algorithms and get rid of NSFW videos.
Let’s take a look at what’s really interesting for marketers about Facebook’s announcement on Monday about “Marketplace,” its move into local ads — AKA, classifieds.
Facebook needs third-party oversight, says the Association of National Advertisers. This, because the social media network recently disclosed that its video view metrics have been vastly incorrect for more than two years. Facebook’s COO recently made a lengthy statement about the situation, emphasizing that advertisers never had to pay for video views and that the site does have third-party oversight.