Heather Fletcher

Heather Fletcher is senior content editor with Target Marketing.

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

In a celebration of a great year in marketing and marketing coverage, here’s a mix of content that our audience loved and that the Target Marketing team loved working on in 2016.

Many marketers think they understand their audiences and perform content marketing accordingly. But well-paid writer Doug Kessler says they probably don’t. To get there, he says they need insight.

Don’t plug a Facebook Marketplace snafu search into Twitter. Just don’t do it. Let’s just say that Twitter, too, needs humans to oversee algorithms and get rid of NSFW videos.

Facebook needs third-party oversight, says the Association of National Advertisers. This, because the social media network recently disclosed that its video view metrics have been vastly incorrect for more than two years. Facebook’s COO recently made a lengthy statement about the situation, emphasizing that advertisers never had to pay for video views and that the site does have third-party oversight.

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