Hayley Silver

Heather Fletcher is senior content editor with Target Marketing.

Late Thursday night in Philadelphia, it’s 48 degrees and damp — lending a sharper bite to the air. We haven’t yet reached the smothering hot and humid days of August and even so, market prognosticators are forecasting that marketers will start their Holiday 2016 and Back-to-School campaigns now.

Google says mobile-friendly websites will benefit from its algorithm update in May. comScore says mobile e-commerce grew 59 percent in Holiday 2015. It seems mobile shopping is here to stay, so Bizrate Insights decided to spell out consumers’ eight demands from mobile e-sellers.

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