Harry Truman

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Many years ago I was quoted in (I think) American Spectator as saying that 25% to 40% of national mail order charities are dishonest. It was a “pull quote”—one of the quotes in an article that is blown up and put in the middle of the page in order to titillate the reader. Shortly after the story broke, I received a call from a producer of the CBS Evening News with Dan Rather and Connie Chung asking me if I would say that on camera. If so, they would send CBS reporter Richard Threlkeld and a film crew down to the Target Marketing magazine

Looking at the New Breed of Bankers May 25, 2006: Vol. 2, Issue No. 41 IN THE NEWS Internet banks draw raves Many like the convenience and higher interest rates, but it's not for everyone. NEW YORK--Higher interest rates initially drove Nick Sayers to the Bank of Internet. But he soon realized it's more convenient, too. Sayers, 26, a private-equity investor in Chicago, is one of a growing number of Americans ditching their neighborhood brick-and-mortar accounts. Others are moving the bulk of their money to virtual banks like Bank of Internet, which can offer better rates because they don't have to

Bad PR is no substitute for good government April 20, 2006: Vol. 2, Issue No. 31 IN THE NEWS MALDEF FILES EMPLOYMENT DISCRIMINATION SUIT ON BEHALF OF LATINO WORKERS OF UNIVERSITY "As an increasing number of non-English proficient or monolingual workers join the southern workforce, it becomes imperative that we protect the rights of workers against discriminatory English-only and English proficiency policies that do not relate to job performance," said Tisha R. Tallman, Southeast Regional Counsel of MALDEF. "There are plenty of occupations where spoken English is not a necessity to performing job duties. As such, these types of policies merely serve

Another shameful chapter in The New York Times story comes to an end Nov. 17, 2005: Vol. 1, Issue No. 49 IN THE NEWS Judy Miller Fights Back with Letters to Dowd and Calame NEW YORK--Judith Miller will not go gently into that good night. Her public relations offensive, which had already taken her to CNN with Larry King and to National Public Radio and elsewhere, now includes angry published letters to two of her antagonists, former colleague Maureen Dowd and New York Times Public Editor Barney Calame. --Joe Strupp, Editor & Publisher, Nov. 13, 2005 For us news junkies, the professional demise

Competent and organized, she spends time on the golf course Oct. 13, 2005: Vol. 1, Issue No. 39 IN THE NEWS Raising Storm Relief Money, Ex-Presidents Try to Decide Where to Send It --Stephanie Strom The New York Times, Oct. 8, 2005 With Fanfare and Dollar Signs, Wie Scratches Her Professional Itch --Damon Hack The New York Times, Oct. 6, 2005 Regular readers of this column know that I have a mordant fascination with the juxtaposition of two seemingly unrelated news stories. Such is the case with former presidents Bush and Clinton having no

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