Harry Potter

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

YouTube Live did something completely different to celebrate its first birthday. Its engineers gave three gifts to YouTube Partners, wrapped up as new features: 1. Wirecast for YouTube Live: This new software allows partners to produce and stream professional-looking live events directly from their desktops to YouTube for free. It allows partners to capture and switch between multiple video and audio sources, roll in media files and images, as well as add live effects and overlays. If you are a YouTube Partner who is enabled for livestreaming, you’ll see a link to download Wirecast for YouTube in your YouTube account.

ROTFL I almost fell off the chair when I saw Lawrence Van Gelder’s little squib (reprinted in full nearby) in The New York Times, reporting that the Chinese have edited “Pirates of the Caribbean” because one of the characters “vilifies and humiliates the Chinese.” Imagine! The premier pirates of American films and other intellectual property not only have pirated yet another blockbuster, but also have edited out a Chinese character because it was “in line with Hollywood’s old tradition of demonizing the Chinese.” Is it time to rethink doing business with China? I am not talking human rights and animal abuses such as:

“Businesses based on theft are falling by the wayside or going legit, and a legal marketplace is showing real signs of promise,” wrote Mitch Bainwol, chairman and CEO, Recording Industry Association of America, and Dan Glickman, chairman and CEO, Motion Picture Association of America, in The Wall Street Journal on July 1. Maybe in the world of DVDs, CDs and software. The genteel world of book publishing is another story. Sure, the Harry Potter books have been counterfeited and are selling across Asia. But I was stunned to find that an obscure book written 50 years ago by my father, that’s still under copyright, was appropriated

Welcome to the Toughest Business on Earth April 11, 2006: Vol. 2, Issue No. 28 IN THE NEWS AMAZING TUGS by the Crowley Corporation Every once in a while a book comes along that captures the imagination of kids and adults who are young at heart. The Crowley Corporate Communications group has published a children's book about tugboats entitled AMAZING TUGS. —MarEx Newsletter, April 7, 2006 According to publishing guru Dan Poynter, a survey by the Gallup Organization found that 82 percent of the population believe they have a book inside them. Six million people have already written a manuscript. That

'Faction' is OK for Books and Movies, Not Résumés or Bios Jan. 17, 2006: Vol. 2, Issue No. 4 IN THE NEWS "Munich" massacres history The only true part of the story is the few minutes spent on the actual massacre. The rest is invention, as Spielberg delicately puts it in the opening credits, "inspired by real events." —Charles Krauthammer, The Philadelphia Inquirer, Jan. 16, 2006 Frey defends 'essential truths' of memoir Embattled author James Frey defended his best-selling memoir on Larry King's CNN talk show Wednesday, saying while he may have embellished some of his past in A Million Little Pieces, he stood

The 800-pound gorilla no one talks about Sept. 20, 2005, Vol. 1, Issue #32 IN THE NEWS BEIJING--Visiting the Chinese capital for the first time since 1996 is a startling experience. Nothing you've read can prepare you for the overwhelming physical reality of China's explosive growth, its leap from the bicycle age to the age of Audis, cell phones, and a middle-class passion for fashion. Wander through Beijing's glitziest malls and watch crowds of young Chinese chatting on cell phones, roaming in and out of Nine West, Mr. Klein, Givenchy, Rolex watch stores, Starbucks, Pizza Hut, or the local Cineplex, and you realize

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