Harrison Ford

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Shiv M. Kumar co-founded the managed marketing services firm, Augentia. Reach him at shiv.m@augentia.com.

Your customers are tired of hearing sales pitches and want to get genuine insights that offer practical advice for vital issues. That’s the path to becoming a thought leader — through relevant content. So content is king, but marketing technology is his chariot.

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