Harris Harris

Share your tips and learn from fellow direct marketers as we cover the hottest issues and best practices in fulfillment and operations. Question: How can I reduce backorders? Answers: The simplest way to reduce your backorders is to increase your inventory level! However, we all know that is not necessarily in the best interest of the company from a use of cash and overall risk perspective. We have had some great success in the past year with lowering our backorders. The key element of success is to know your timelines and key information hand-off dates between functional areas. We instituted a rigorous timeline

By Barbara Arnn No one claims it's easy for direct marketers to keep customers satisfied, but the answer to how multichannel merchants can best achieve that goal may be simpler than you expect. If there's a single maxim to which everyone in direct marketing subscribes, it is that you can't afford to disappoint your customers. A happy customer will return and bring a few friends; an unhappy one will spread the word and keep a dozen more potential customers from ever visiting your business. What methods do successful direct merchants use to make sure their customers get what they want, when they

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