Hank Eskin

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I got cash from my bank's ATM the other day. Along the top and side margin of one $20 bill—front and back—was the following: Track this bill at WheresGeorge.com. I spent two minutes tracking the travels of my double sawbuck and another five minutes looking up Hank Eskin, who founded the Website in 1998. Inquisitive people have entered the serial numbers of 236.7 million bills so far. Why would Hank Eskin spend "up to 100 hours a week" creating this website? "For fun," he said, "and because it had not been done yet."

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