Hallie Mummert

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

In 2015, Target Marketing readers were most interested in copywriting and content marketing — by far. Coming in a distant second were the concepts of mobile marketing and search, but the most popular articles concerned the latest developments in direct mail and postal services.

Target Marketing readers are a discriminating lot. In 2014, the subjects they cared about most were copywriting, mobile email design, direct mail, LinkedIn, legal matters, and the relationship between print and digital marketing. The tally of the most popular Web articles of 2014 is based on the site's analytics and begins with the articles the magazine published online this year. Next up are pieces from past years that readers clicked on in 2014. Both numbers reach through to Monday's totals.

Who still sends mail? Many of the most successful marketers in the United States, according to the 2011 edition of Target Marketing's Top 50 Mailers list. Here's a Web-exclusive look at one of the nonprofits that made the list, but wasn't profiled in the magazine: The National Breast Cancer Coalition. PLUS: Your chance to download the complete Top 50 Mailers List today for free!

I may be the new editor around here, but the magazine isn't going to change. People can debate whether or not there is real "hard science" at the bottom of this industry, but there is certainly decades of experience. And Target Marketing magazine—along with our e-newsletters, website, conferences and webinars—will still be the place to benefit from that experience.

Comparing direct mail patterns across verticals for the 12-month period of April 2009 to March 2010, the insurance and publishing sectors rise to the top for sending repeat mailings.

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