Hallie Mummert P.S. Keep

Media spending forecasts have been nothing but bullish on the continued rapid growth of online marketing, particularly search engine marketing (SEM). In case there is any lingering confusion as to what SEM is exactly, let's clear it up: SEM refers to all activities related to getting one's Web pages listed on search engines' paid and free (also called organic) search results listings. This issue contains a special report on SEM that will provide you with insights on the latest strategies being employed by forward-thinking companies. For example, recent research from DoubleClick reveals that in the early stages of their searching efforts, people

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