Hallie Mummert Best

By Hallie Mummert Best practices for delivering your fulfillment kits on time and on a dime. The key to efficient literature fulfillment is that it needs to be treated as a combination of two processes, says Barry Blumenfield, CEO of BMI Fulfillment Services in Norwalk, Conn. The first component is order fulfillment, which requires you to provide fast delivery of the right materials. The second is direct mail conversion, wherein your goal is to get a sale. David Lowndes, director of new product development at fulfillment firm Comac in Milpitas, Calif., provides the perfect example of how companies miss Blumenfield's points. How often

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