H. Robert Wientzen

As a very difficult year for direct marketers comes to a close, I could go on and on about the legion of legislative threats to direct marketing as we know it. But I won't. The subject's a real downer, for you and me both. In light of this month's cover story on technology, I'd like to share my wish list for "scientific advancements" that direct marketers can use to make a difference in my life. What's on your wish list? 1. Have you heard about "smart billboards"? Developed by a man named Tom Langeland, these video screen billboards can detect which radio stations

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