Gwen Chapman

By the time this issue goes to print, many consumers will be running to the bank to cash their tax refund checks—that well-deserved lump sum perhaps anted up by Uncle Sam for a year's worth of generous charitable contributions. One nonprofit, women's rights advocacy group, Global Fund for Women, opted to feed off the hazy, crazy days of tax season with a #10 outer envelope donor solicitation mailing that features the teaser: "Important: 2002 Tax Information" (605GLFUWO0203). Surprisingly enough, there is, in fact, "important tax information" in the package. What makes this effort unique is that inside on a folded 3-1/2" x 8-1/2" donation

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