By the time this issue goes to print, many consumers will be running to the bank to cash their tax refund checksthat well-deserved lump sum perhaps anted up by Uncle Sam for a year's worth of generous charitable contributions. One nonprofit, women's rights advocacy group, Global Fund for Women, opted to feed off the hazy, crazy days of tax season with a #10 outer envelope donor solicitation mailing that features the teaser: "Important: 2002 Tax Information" (605GLFUWO0203). Surprisingly enough, there is, in fact, "important tax information" in the package. What makes this effort unique is that inside on a folded 3-1/2" x 8-1/2" donation
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico