Guru Axel Andersson

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

I don’t allow spam filters to censor my e-mail. As a commentator on the business of marketing, I want to see everything—warts and all. What’s more, being a “see guy” rather than a “hear guy,” I can scan an inbox and delete 100 messages in about 30 seconds.

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