Guilherme Ambros

When zeroing in on distinct marketplace segments, it pays to do your research. Within each segment there are data layers that provide the key to more effective targeting. Taking care to understand how to effectively speak to these segments within a segment can boost your ROI significantly, according to Guilherme Ambros, digital solutions director of the New York-based Hispanic marketing agency, Bravo Group. Here, Ambros discusses studying your target market, choosing a channel, creating effective messages and how to choose a language for your offer when marketing to Hispanics. Target Marketing: How can marketers layer data to create more segmented and effective lists

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