Gregg Steinhafel

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

We have a Target store in the neighborhood. I never liked the place. And I liked it less when Target lawyers sent a letter to my former company ordering us to stop using the term Target Marketing. It makes no mind that Target Marketing has been around for 40 years and Target stores have not. Lawyers are in the business of being weasels, making trouble and collecting fees. On Dec. 19, 2013, a data breach of Target was reported. Over the coming weeks, the news got worse and worse.

Target, the second-largest U.S. discount chain, said data for about 40 million debit and credit cards may have been wrongfully accessed in recent weeks and that law enforcement is investigating the matter. The data was breached between Nov. 27 and Dec. 15, the Minneapolis-based company said in statement. Target said it alerted authorities and financial institutions immediately and has now identified and resolved the issue. The U.S. Secret Service said yesterday that it was probing the incident. Target, which has 1,797 stores in the U.S. and 124 in Canada, had its data compromised during the crucial year-end shopping period

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