Content marketing requires a total re-imagining of what “marketing” really means. With content marketing, brands are becoming publishers. But too many brands are still thinking like “brands”—with the old mindset of crafting sales pitches and assuming the audience will pay attention to whatever is put out there. Instead, content marketing requires marketers to change their mindsets: They need to start thinking like publishers.
Web marketing has come a long way since the early days of the Internet, but many businesses are still figuring out how to adapt to the ever-changing demands and "rules" of creating a website that helps build their brand and lead to sales.
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico