Greg Hoy

Mobile is going to continue to grow as will its use as a way for brands to interact with their customers. However, the mobile device is far more personal than your email inbox. Fortunately, there are ways to implement a mobile marketing strategy that delivers relevant information that your customers want to receive. By understanding how your customers want to engage with you will help you build loyalty and in turn, help you see faster returns on your marketing investment.

Greg is a 12-year mobile industry veteran and vice president of mobile solutions at Hipcricket, Inc., where he's responsible for the vision and strategy to deliver consumer experiences that increase mobile engagement and lifetime value across mobile messaging and advertising, mobile websites, social media and branded apps

Mobile-optimized content will reign supreme in 2015. This requires brands to ensure that their content strategy takes into consideration varying screen sizes. With a smaller screen comes a bigger responsibility. Businesses need to reinvent the way they interact with their audiences across mobile, social and email, or else they will risk losing them as customers.

I don't have to tell you that we are living in a mobile-first world that continues to drive brands to explore new ways to engage consumers. This ever-changing mobile landscape requires marketers to determine the best ways to connect with their mobile consumers with interactions that will resonate across varying screen sizes.

As smartphones and tablets evolve, the bright lines that previously separated digital, print, TV, mobile and PC are now beginning to fade away. Advertising, now more than ever, needs to be wherever and whenever the consumer wants it be, and "mobile" is not so much a device-type as it is a behavior or state of mind

Mobile commerce has exploded in recent years—and mobile coupons are responsible for much of this growth. In fact, mobile coupons are redeemed 10 times more than print coupons and the number of mobile coupon users is expected to reach 53.2 million by 2014. Combine that with the increase in mobile usage by consumers on the go, and it's clear that mobile coupons are the perfect solution for growing your small business and attracting customers on the hunt for discounts through their mobile devices.

The volume of mobile data and the speed at which it is created continues to increase as the global population increases, as mobile device penetration rates rise, and as the consumer usage rate for social media grows.

The increasing use of mobile devices, mobile Web, multiple advertising platforms and the advancement of network technologies creates new opportunities in the advertising market. But the reality is mobile advertising is still new to many businesses, so it's important to take a strategic approach to these types of mobile initiatives. Below you will find a baseline to help you get started on your new campaign

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