Should brands act, behave and communicate like people? Authenticity must be the measure. The content of any social commentary needs to be driven from the core principles of what the brand stands for — rather than from a cookie-cutter response at what competitors may be doing or saying.
You might have heard of a big event that happened last week in the USA. No, not THAT one. I’m talking about but the presentation of the Direct Marketing Club of New York’s 2018 Silver Apples honors. Here's more about the awards, from the Silver Apple honorees themselves.
Healthcare marketers are experiencing a lot of change right now, from the big cloud players entering the fray to proposed changes to health insurance. And what better way to navigate the waters than to gather privately and listen to thought leaders — from major healthcare providers at Jefferson and Virtua, to insurance and behavioral health providers — during a panel discussion and dinner hosted by Target Marketing?
TV may be the most powerful communication medium yet created, but there have been times when direct mail has been just as meaningful to me.
Last month, we had our first roundtable of the year; a night for financial services marketers. Next month, for the first time ever, we're doing the same thing for the travel and hospitality industry, and if you're a part of that industry, you won't want to miss this VIP event!
A handful of you may have made it to one of our roundtable dinners in the past, but not many. We've never done that many. Well this year is your chance! Starting with financial services in NYC.