Ginger Conlon

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

Ginger Conlon is Group Special Events Advisor for the Target Marketing Group, as well as  chief content strategist at She has covered marketing, sales, and customer service strategies and technologies for more than 25 years. She has served as chief editor of Direct Marketing News, 1to1, and CRM magazines. Ginger was honored with a Silver Apple lifetime achievement award for her contributions to the marketing industry, and was cited as a “Top 100 Most Social Customer Service Pros on Twitter” and a “Top 25 CRM Influencers You Should Be Following.”  

Should brands act, behave and communicate like people? Authenticity must be the measure. The content of any social commentary needs to be driven from the core principles of what the brand stands for — rather than from a cookie-cutter response at what competitors may be doing or saying.

You might have heard of a big event that happened last week in the USA. No, not THAT one. I’m talking about but the presentation of the Direct Marketing Club of New York’s 2018 Silver Apples honors. Here's more about the awards, from the Silver Apple honorees themselves.

Healthcare marketers are experiencing a lot of change right now, from the big cloud players entering the fray to proposed changes to health insurance. And what better way to navigate the waters than to gather privately and listen to thought leaders — from major healthcare providers at Jefferson and Virtua, to insurance and behavioral health providers — during a panel discussion and dinner hosted by Target Marketing?

Last month, we had our first roundtable of the year; a night for financial services marketers. Next month, for the first time ever, we're doing the same thing for the travel and hospitality industry, and if you're a part of that industry, you won't want to miss this VIP event!

More Blogs