Gina Keesling

By Lois K. Geller Cataloger Hoofprints.com caught our eye and got a free mini-makeover. In February's Creative Corner column, "It Only Hurts When You Laugh," I asked for submissions from folks interested in a free, mini-makeover from Mason & Geller. I didn't expect many entries, but Target Marketing readers surprised me. While there were a good deal of deserving entries, Hoofprints.com's owner, Gina Keesling, sent in an irresistible letter, complete with horseshoes running across it. A letter should sound like it comes from a human being at a company. Keesling's letter accompanying her catalog did. Most of the other entries came with a mini-makeover

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